Why are Advertisers Passing on Audience Metrics

first_imgTime magazine has tried and failed to get 20 to 30 percent of its clients to buy ads based on total readership rather than circulation, according to a Mediaweek story. The article reports that Time offered advertisers the choice to buy against a guaranteed, MRI-measured total readership of 19.5 million or against a rate base of 3.25 million, 19 percent smaller than in 2006, and only “a few” opted to buy on audience.Scenarios like this are confounding for a lot of people. “It doesn’t make sense for an advertiser to buy based on how many copies are printed but rather on how many are seen and what is the action as a result of that,” said John Griffin, president of National Geographic Society’s magazine group and newly inaugurated MPA chairman, at a recent MPA breakfast. “We should have some kind of measurement that better reflects the goals of the advertiser. Publishers are arguing that paid circ isn’t that important and advertisers are arguing that it is. It should be reversed.” Sure, it should be. But as Griffin said at the breakfast, it is advertisers—not publishers—who will ultimately make the shift happen (or not). And, judging by this, most advertisers aren’t ready for the somewhat ambiguous world of audience metrics. According to the Mediaweek story, some saw the offer as a way to shift conversation away from circulation—a lot of magazines have “a better audience story than a circulation story,” said Barry Lowenthal, president, The Media Kitchen. Some just didn’t see making the change as a priority, while many took issue with the nature of reader-reported MRI data. Maybe publishers, instead of asking why advertisers are passing on this option, should ask themselves why they wouldn’t.last_img read more

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Hayley Williams Launches Her Own Line Of Temporary Hair Dye

first_img Hayley Williams Launches Her Own Line Of Temporary Hair Dye “I feel like hair is a very emotional thing,” Williams said. “Changing your hair is like a good reset — whether that’s a new color, haircut or style.”Poser Paste is currently available for pre-order at a price point of $17.99, and will ship beginning Oct. 16.Read More: Gucci Mane Drops Delantic Fashion LineRead more Email Twitter News center_img Paramore singer wants to help you change up your look with a new line of temporary hair dyesRenée FabianGRAMMYs Oct 9, 2017 – 11:41 am Paramore’s Hayley Williams has made a name for herself with her bright hair colors in addition to her rockin’ music. Now, she has taken her love of changing up her hair to a new level with her own line of temporary hair dye called Poser Paste.Williams created the hair dye line with beauty expert Brian O’Conner as a wear-and-wash temporary hair dye available in bold shades of orange (“Riot”), blue (“Blue Ruin”), pink (“Ex-Girl”), and yellow (“Steal My Sunshine”).”It was important to give people the option of just trying it out, having a good time and changing up their look more often,” Williams said of why she wanted to create this line of hair dye products. “In the past, Brian and I have dyed my hair a billion different colors within a short period of time. This is so nice because I can go home, wash it right out and be ready for a totally different color tomorrow.” Take A Peek At Hayley Williams’ Hair Dye Line hayley-williams-launches-her-own-line-temporary-hair-dye Facebook last_img read more

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Facebook extends its Dating service to Mexico Argentina

first_img Tags Internet Tech Industry 3 Share your voice Facebook Dating is expanding and soon will be getting new features. Facebook Facebook Dating users can now use the social network to make the love connection in more countries.Facebook on Thursday said it had added Mexico and Argentina to the list of countries where its matchmaking service is offered. The dating service launched in September for users in Colombia, with later expansion to Canada and Thailand.The social networking giant also gave a preview of some new features users can expect in the near future, including one that appears to be designed to address safety concerns. The feature, called Live Location Sharing, allows users to share their date plans and live location with a friend or family member on Facebook via Messenger.Another forthcoming feature aims to make it easier to create a Facebook Dating profile. The Auto Profile Create will automatically gather photos and information from a user’s Facebook account to create a suggested Dating profile. All the information in the new profile can be edited and removed before its creation, and users can still opt to create their own profile from scratch.The free service, which Facebook unveiled last May during its F8 developer conference, differs from competitors Tinder or Bumble. Instead of swiping left or right to register your interest or lack thereof in potential matches, you scroll through another user’s profile and tap if you’re interested. And you only see people who aren’t your Facebook friends, or people who are friends of friends.Facebook has said the aim of the service is to help users make lasting connections and not just find hookups. Comments Facebooklast_img read more

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Seven more testify over Nusrat murder

first_imgNusrat Jahan RafiSeven more witnesses testified before a tribunal in Feni on Sunday over the murder of madrasa girl Nusrat Jahan Rafi, reports UNB.Judge of the Women and Children Repression Prevention Tribunal Mamunur Rashid recorded their statements, said public prosecutor Hafez Ahmad.Those who testified are Rafiqul Quader, superintendent of Feni District Jail, Md Shahnewaj, Md Ripon and Chhobiranjan Tripura, prisoners of the jail, Mosharraf Hossain, Golam Maula and Monir Hossain.With this, 58 witnesses out of total 92 have so far made their depositions in the sensational murder case, he said.Meanwhile, Gias Uddin Nannu, the lawyer of an accused in the case, filed a contempt of court petition with the court against a Police Bureau of Investigation (PBI) officer.He alleged that PBI’s additional superintendent of police Moin Uddin recently stated that witnesses in the murder case were being threatened.“The remark is clearly contemptuous,’’ the lawyer said, seeking remedy from the court.Nusrat was set on fire on 6 April for her refusal to withdraw a case filed against her madrasa’s principal Sirajuddoula accusing him of sexually harassing her. She died on 10 April at Dhaka Medical College Hospital.The trial of the murder case formally got underway on 27 June with the deposition of first witness Mahmudul Hasan Noman, the brother of the deceased and also a plaintiff in the case.last_img read more

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